Research

Horror Idents


Paramount

Paramount is used in films such as Paranormal activity and Cloverfield.  
However, it is more commonly used in family films and animation such as The adventures of TinTin, Madagascar and How to train your Dragon. Paramount has iconic stars which circle around the large mountain. This is often associated with family films so as a group we do not believe this is the right ident for our film trailer, as it won't attract the right audiences. 






Universal


Universal was used for the famous Hannibal but it is more recognisable for Dramas and Romantic Comedies such as Love Actually and Bridget Jones' Diary. Universal is recognisable by the spinning world and bold lettering which is used in all of its promotions. 






Screen Gems

Screen Gems is an American film production which has produced When a Stranger Calls, Prom Night and many other horror films. Screen gems is a less well known ident but is used in many recent teen horrors. 








Dark Castle

Dark Castle is a film production who's main focus tends to be that of the horror genre and psychological thrillers. They have produced films such as Orphan, House of Wax and Thirteen Ghosts. Dark Castle is symbolic of the castle itself and the red mist resembles blood which emphasises the genre of the film.

Lionsgate

Lionsgate is a very well known ident as it is used for top films,  the most famous being the Saw series, Hostel, The Spy Next Door and Kick-ass which shows its variety in genres. It also has many different variations of their ident always using the same letters but changing the background depending on the genre of the film. 

Twisted Pictures

Twisted Pictures is an ident which produced Saw alongside Lionsgate. It is often used in coproduction with the more well known ident companies such as Lionsgate and Universal Studios. In the ident as a group we like the way the dagger falls and the barbed wire twists around the text. this could work well with our trailer as it sets the tone for our horror trailer.