Planning

Developed Poster Design

We merged the eye and chat scene from our trailer and centred it in the middle third of our poster as this is where the audience's eye line is immediately drawn to. We played around with several effects to give the centre box a 3D effect. The background is made up of lots of small pictures repeated over the page and tinted red.


We feel this poster is better for our trailer as it has a better effect and relates more to our technological based horror. It also includes scenes from our trailer and introduces the genre. However we still need to add our website and date to the bottom of the page.  

Planning

Camera Shots

We filmed our footage using both a standard camera and using a webcam on a Macbook to give us a wide variaty of shots and angles.


The camera allowed us to film high quality footage from a distance and establish the location and the mise en scene of the room.

The webcam shots show an authentic and realistic view of the main character and makes the audience believe she is truly on webcam. It also allows them to see her from the killer's persepective and puts them in his point of view.

These two shots allowed us to use Match on action from two different angles.

Planning

Poster Design  - Idea 3

Deconstruction

Deconstruction - "Hard Candy" Poster Deconstruction

- At the top of the film’s poster there is a quote from “Film Threat” with a specific part of the quote’s typography made to be larger which is “Absolutely Terrifying”  reinforcing the genre of the film and due to it being reviewed by a company involved in film the audience can assume it is from a trusted source.
-  The poster appears to be set on a plain white background that gradually fades to a grey colour towards the bottom of the poster. The grey section also appears to be stylised to look like stone therefore linking to the films title of “Hard”. The idea of the stone could also link to the character of the film , indicating her hard personality and strength.

-  The use of the bag in the poster could be seen to indicate the age of the character as it is similar to a school bag , however it could also be seen as symbolic as if to say that the character has a great weight on her shoulders.

- The character is dressed in a “hoodie” which would stereotypically be associated with teenagers and gangs , however this character is alone therefore suggests that they are dangerous alone and also emphasises the theme of isolation in the film. The character’s identity is hidden by the hood and the back is turned showing the secretive nature of the film , however it is indicated that the character is female as she is wearing a skirt.

 

- The red clothing against the white background of the poster , makes the individual character stand out of the shot and focus audiences attention for the poster.

Planning

Location Test Shots

The house we chose as our location was still being built during filming which allowed us to create our room from scratch.

We placed a fold out bed so that it was easier to move around and chose flowery bed sheets to show a stereotypical girls bedroom. We used a pink rug to represent the carpet and chose a series of personal items to create the mise en scene. 

We used a long LED light to light the room as it gave a natural and even light across the whole room.

Research

Social Networking Research - Mexicans Murdered over comments posted on social networks

Click here to read article

Planning

Poster Design Development - Development of Poster Design 1

Deconstruction

Poster Deconstruction - Chatroom Poster 2

- During research we found more than one poster design for the film "Chatroom" one of our main inspirations for our film trailer. This showed the importance of promotion for the film on social networks due to the theme of the film

- The title of the film is styled differently the the first poster deconstructed as "Chatroom" appears in a basic white font all in lowercase , but the a is styled differently to @ to create the effect of an email address , linking with the film's theme of social networking

- In a similar way the figures styled an image in the background of the first poster - lots of screen shots from the film appear to have collated into a college that forms the face of the films central character played by Aaron Johnson.

- A mouse curser appears to be placed on the character's mouth . This can be seen as quite symbolic of silence and secrecy. The curser also appears to be styled in form of a hand suggesting the idea of humanity in the film

- No details of the films release date are given in the poster suggesting like a teaser trailer this is a teaser poster.

- Similar to the poster for the film  "The Social Network" the films title appears to the side of the poster turned like a sidebar of a computer screen.

Deconstruction

Poster Deconstruction - Chatroom

- In the centre of the poster the main character of the film is given the central space. The actor is Aaron Johnson and is featured at the centre of the poster not only because he is the main character but also because he is the most recognisable actor of the film


- The film appears to have two taglines - one featured above Aaron Johnson , the other under him . The first reading "welcome to the anti-social network", therefore indicating that anit social behaviour will be featured in the film


- The background of the poster is very effective. It is styled in the format of a computer screen with green lettering and figures similar to the style of "The Matrix"- therefore indicating that the film will centre on the theme of technology.


- The figures in the background are also styled to create the image of eyes, playing with idea of social networking of being watched and intimidated. The eyes also appear to be those of Aaron Johnson suggesting his is an intimidating character.


- The poster also shows the statement that the film is from the creator of "The Ring" a well known horror film , suggesting that the film will also have elements of the horror genre.


- The title of the film is similarly styled in the same way as the figures of the background but much larger at the bottom of the poster with the release date.