Wednesday, 11 January 2012

Deconstruction

Deconstruction - "Hard Candy" Poster Deconstruction



- At the top of the film’s poster there is a quote from “Film Threat” with a specific part of the quote’s typography made to be larger which is “Absolutely Terrifying”  reinforcing the genre of the film and due to it being reviewed by a company involved in film the audience can assume it is from a trusted source.
The poster appears to be set on a plain white background that gradually fades to a grey colour towards the bottom of the poster. The grey section also appears to be stylised to look like stone therefore linking to the films title of “Hard”. The idea of the stone could also link to the character of the film , indicating her hard personality and strength.

The use of the bag in the poster could be seen to indicate the age of the character as it is similar to a school bag , however it could also be seen as symbolic as if to say that the character has a great weight on her shoulders.



- The character is dressed in a “hoodie” which would stereotypically be associated with teenagers and gangs , however this character is alone therefore suggests that they are dangerous alone and also emphasises the theme of isolation in the film. The character’s identity is hidden by the hood and the back is turned showing the secretive nature of the film , however it is indicated that the character is female as she is wearing a skirt.
 
- The red clothing against the white background of the poster , makes the individual character stand out of the shot and focus audiences attention for the poster.

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