Research

Questionnaire Results


From our questionnaire results the majority of responses were from the age range 18 - 21 which is within our target audience of 15 - 40. The most popular films people had recently seen were:

1. Shutter Island
2. Inception
3. The Social Network

This shows that our audience enjoy psychological thrillers and modern style films. We wanted our trailer to be based around modern issues such as social networking and online predators, issues which have only become known in the last 6 years.

We found that our audience mostly use Facebook as their main social networking site and spend over 10 hours a week online. This shows that our audience understand the internet and use it on a daily basis which makes our trailer contemporary and relevant to the target audience.  

We also found that all of our audience had used a webcam to communicate with someone but 60% did not always know who they were on webcam to. This highlights our issue of online predators and the dangers of social networking.

When asked if our audience would prefer a blonde or brunette there was a unanimous vote for Blonde. This may be due to the stereotypical view that Blonde's are prettier, more vulnerable and are often the victims in films. We decided to use the shots of our blonde actress as we thought she fit the specification.