Evaluation Question 2

How effective are the combination of your ancillary tasks

We wanted our tasks to have some form of relation to each other, therefore we used a recurring motifs from each task with the other. For the poster we made numerous options to choose from leaving it to our audience to make the final decision. The final choice involved a screen shot from our teaser trailer of a blended image of an eye and an online conversation. We also took a lot of influence from the poster of "Chatroom" with the merging of computer screens in the background to create an image, but rather than created an image we tinted the entire background red to associate with the death involved in the film's narrative.

The inspiration for this as a poster also came from an advertisment warning online users of the dangers of the user of webcams online, therefore we though this would be a well recognised image.

 We also created two variations of our poster design depending on audience. We created a poster suitable to be shown in bus stop advertisments as well as on billboard designs.

We designed a mind map to experiment with different typography and font designs to use on all of our ancillary tasks , almost like a recurring logo. Eventually choosing a typewriter styled font , again relating to the technology based narrative, but also similar to the style of police reports

Although we wanted to use our audience's most popular design choice , when printing our designs on paper , due to the use of computer screen images as our background , they became very pixelated in later development. To solve this issue we decided to use the second most popular design of the hanging legs on a laptop screen. We also found this linked better in terms of combination also as the hanging scene appears to be the most effective and shocking part of our teaser trailer, therefore would be the most memorable. The image of a laptop screen would also still give the implication that the narrative of the film is related to technology.

In our further development of this design we were able to improve the quality of the poster giving a more professional appearance. We also used the credits from the end of our teaser trailer in the lower section of the trailer. 

In this design we also changed the positioning of the tag line to the top of the trailer as the majority of the information of the film is located towards the lower part of the poster, therefore to reduce a cluttered appearance we changed this positioning. This allows a more simplistic appearance for audiences to focus on.

Another recurring motif used in our designs was the image background of our blog. We used this image again due to the audience interest gained from the research and production of the film to then lead audiences to the website , therefore the image would be well recognisable. The idea of an "Unknown Killer" is also explored as the identity of the male character is shielded by the camera , linking with narrative of our killer hiding behind a webcam

In further developments of our webpage design we wanted to show further relation between our tasks and therefore placed our teaser trailer in the centre of the homepage. To design the homepage, after looking at other film website, we were able to design it according to the codes and conventions of the home pages in terms of content including a synopsis, gallery and downloads tabs. We also added quotations of possible reviews from popular UK newspapers, showing that our film is specifically for a British audience. 

As our homepage appeared quite simplistic we decided to create an introductory page consisting of moving footage , recognizable from our teaser trailer in the lead up to the memorable hanging image. With the use of the image all of our tasks were linked by the memorable and shocking image of the hanging legs.


Initially we created a website with the background image from our blog of a hidden photographer, linking with the use of webcams in our narrative and trailer, however using this did prove an effective link.


To create an effective combination , we included the image of an open laptop as the background to our homepage , creating a new level of interactivity as we then placed our teaser trailer onto this screen. This interactivity is similar to previous film websites we had researched such as "When a Stranger Calls" and "Disturbia". 

If given the opportunity however we would have used a different website construction to create our homepage as we were limited in terms of interactivity.